Privacy Policy

Last Updated: 29th May 2026

1. Introduction

Diamour Jewellers ("Diamour", "we", "our", "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase products, contact us, or otherwise interact with us.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Who We Are

Diamour Jewellers

Website: https://www.diamourjewellers.co.uk/

Email: info@diamourjewellers.co.uk

Telephone: +44 7402 612211

Data Protection Contact: info@diamourjewellers.co.uk

3. Information We Collect

We may collect and process the following categories of personal information:

Identity Information

  • Full name

  • Title

  • Date of birth (where required)

Contact Information

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

Transaction Information

  • Purchase history

  • Product preferences

  • Payment details (processed securely by third-party payment providers)

Technical Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

Marketing Information

  • Newsletter subscriptions

  • Marketing preferences

  • Responses to promotional communications

4. How We Collect Your Information

We collect information when you:

  • Place an order

  • Create an account

  • Subscribe to our newsletter

  • Contact us via phone, email, or website forms

  • Participate in promotions or surveys

  • Browse our website

  • Interact with our social media pages

We may also receive information from:

  • Payment providers

  • Delivery partners

  • Analytics providers

  • Advertising platforms

5. How We Use Your Information

We use your information to:

Process Orders

  • Confirm purchases

  • Arrange deliveries

  • Process payments

  • Manage returns and refunds

Customer Support

  • Respond to enquiries

  • Provide after-sales service

  • Resolve complaints

Improve Our Website

  • Analyse user behaviour

  • Improve website performance

  • Enhance customer experience

Marketing

With your consent, we may send:

  • Product updates

  • Promotions

  • Special offers

  • Newsletters

You can unsubscribe at any time.

Legal and Security Purposes

  • Fraud prevention

  • Compliance with legal obligations

  • Enforcement of our Terms & Conditions

6. Legal Basis for Processing

Under UK GDPR, we process personal data based on one or more of the following lawful grounds:

Contract

To fulfil orders and provide requested services.

Legal Obligation

To comply with tax, accounting, and regulatory requirements.

Legitimate Interests

To improve our services, prevent fraud, and manage our business.

Consent

For email marketing and certain cookies.

You may withdraw consent at any time.

7. Payment Information

All payment transactions are processed securely through trusted third-party payment providers.

We do not store complete credit or debit card information on our servers.

Payment providers may process your data according to their own privacy policies.

8. Sharing Your Information

We may share your information with trusted third parties including:

Delivery Providers

To fulfil and deliver orders.

Payment Processors

To process secure payments.

IT and Website Service Providers

To maintain and improve our website.

Professional Advisors

Including accountants, legal advisors, and insurers.

Government Authorities

Where required by law or regulatory obligations.

We do not sell your personal data to third parties.

9. International Data Transfers

Some service providers may process data outside the United Kingdom.

Where data is transferred internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

10. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil contractual obligations

  • Comply with legal requirements

  • Resolve disputes

  • Enforce agreements

Typical retention periods may include:

  • Customer order records: up to 7 years

  • Financial records: up to 7 years

  • Marketing records: until consent is withdrawn

11. Your Rights

Under UK data protection law, you have the right to:

Right of Access

Request a copy of your personal data.

Right to Rectification

Request correction of inaccurate information.

Right to Erasure

Request deletion of personal data where applicable.

Right to Restrict Processing

Request limitations on how we use your information.

Right to Data Portability

Request transfer of your information to another provider.

Right to Object

Object to processing based on legitimate interests or direct marketing.

Right to Withdraw Consent

Withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us using the details provided below.

12. Marketing Communications

If you opt-in to receive marketing communications, we may send:

  • Newsletters

  • Product announcements

  • Promotions

  • Event invitations

You may unsubscribe at any time by:

  • Clicking the unsubscribe link in emails

  • Contacting us directly

We will stop marketing communications promptly upon request.

13. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve website functionality

  • Remember user preferences

  • Analyse website traffic

  • Deliver relevant advertising

Cookies may include:

Essential Cookies

Required for website functionality.

Analytics Cookies

Help us understand website usage.

Marketing Cookies

Used for advertising and remarketing purposes.

You can manage cookie preferences through your browser settings or our cookie consent banner.

For more information, please see our Cookie Policy.

14. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal information against:

  • Unauthorised access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

However, no online transmission can be guaranteed to be completely secure.

15. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of those websites.

16. Children's Privacy

Our website and services are not intended for children under 18 years of age.

We do not knowingly collect personal information from children.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page and become effective immediately upon publication.

We encourage you to review this policy periodically.

18. Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal data, please contact us:

Email: info@diamourjewellers.co.uk

Telephone: +44 7402 612211

Website: https://www.diamourjewellers.co.uk/